October 2, 2009

Nedbank terminates ASA sponsorship one year early

There a lot of stories doing the rounds after yesterday's announcement that Nedbank will be terminating their ASA sponsorship at the end of 2009.

Some have even suggested that the Comrades Marathon would be in trouble without the backing of Nedbank. The truth is, Nedbank is a co-sponsor of the Comrades, and will continue to be involved in road running.

So Nedbank has ended their relationship with Athletics South Africa, not with road running. According to Andy Scott, Head, Group Sponsorships at Nedbank "...it's very, very important to understand that Nedbank has not in any way pulled out of road-running. We still have Nedbank road-running clubs all around the country. We are still a co-sponsor of the Comrades Marathon, we still sponsor several other smaller marathons which aren't done through ASA around South Africa."

Click here for the full story at Moneyweb


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